Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Here, I present free online tools to increase the visibility of a website or a web page to users of a web search engine.
Search engines identify the content of your website using meta tags.
<meta name="description" content="Free Web tutorials"><meta name="keywords" content="HTML,CSS,XML,JavaScript"><meta name="author" content="John Doe">
There is another thing called "Structured Data", which is a standardized format to mark up the information about the web page. It serves to search engines like Google, Bing and others to better understand what the web page is about. When the search engine understands the content of the web page, then it may serve it for appropriate search queries.
Here, the Google search engine can identify social media links related to your website using the Structured data. In addition this, a lot of things can identify using the Structured Data. For more information visit following web pages:
  1. Understand how structured data works
  2. Search for Developers | Google Developers
  3. Schema Markup Generator
  4. Google Structured Data Testing Tool
Moreover, we must pay attention to social media link preview. It is another important task. Following tools help you to manage it.
  1. Facebook Sharing Debugger
  2. Optimize Tweets with Cards
  3. LinkedIn Post Inspector
If you use WordPress as the CMS of your website, you have lots of tools to improve SEO such as Yoast.
Outdated pages discourage page visitors. You can remove your outdated web pages on Google Search using this tool.